Textual paralanguage and its implications for marketing communications
نویسندگان
چکیده
منابع مشابه
Textual Paralanguage and Its Implications for Marketing Communications
Both face-to-face communication and communication in online environments convey information beyond the actual verbal message. In a traditional face-to-face conversation, paralanguage, or the ancillary meaningand emotion-laden aspects of speech that are not actual verbal prose, gives contextual information that allows interactors to more appropriately understand the message being conveyed. In th...
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ژورنال
عنوان ژورنال: Journal of Consumer Psychology
سال: 2017
ISSN: 1057-7408
DOI: 10.1016/j.jcps.2016.05.002